DISCOVER GIR
FOUNDED IN 2022 BY CREATIVE DIRECTOR GIGI HADID, GUEST IN RESIDENCE CELEBRATES THE TIMELESS ELEGANCE AND LUXURIOUS COMFORT OF CASHMERE. WITH A COMMITMENT TO PREMIUM CRAFTSMANSHIP AND ENDURING DESIGN, THE BRAND CREATES 100% CASHMERE PIECES THAT HONOR HEIRLOOMS WHILE REIMAGINING THEM FOR A NEW GENERATION.
GIGI’S BRAND VISION WAS INSPIRED BY SECOND-HAND CASHMERE SWEATERS THAT HER PARENTS HANDED DOWN TO HER WHEN SHE MOVED TO NEW YORK AS A TEENAGER. EACH HELD A UNIQUE STORY — CHARACTER, PERSONALITY AND SENTIMENTAL VALUE THAT’S PERSONAL AND AUTHENTIC. THESE CASHMERE ESSENTIALS REPEATEDLY PROVED TO BE HER GO-TO TRAVEL COMPANIONS, HER FAVORITES FOR COZY COMFORT, AND HER REMINDERS OF CHERISHED FAMILY MEMORIES.
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FOUNDED IN NEW YORK CITY AS A DIRECT-TO-CONSUMER BRAND, GUEST IN RESIDENCE HAS SINCE GROWN WITH AN EXTENSIVE GLOBAL DISTRIBUTION NETWORK OF TOP-TIER WHOLESALE PARTNERS. ITS EXPANDING PRODUCT PORTFOLIO INCLUDES SWEATERS, CARDIGANS, PANTS, LOUNGEWEAR AND ACCESSORIES — ALL DESIGNED TO ENCOURAGE SELF-EXPRESSION WHILE ENDURING SEASONS AND TRENDS. THE BRAND ALSO CHAMPIONS A MINDFUL APPROACH TO SOURCING CASHMERE THROUGH RESPONSIBLE AND ETHICAL PRODUCTION PRACTICES, WHILE DEMOCRATIZING THE FABRIC TO MAKE IT MORE ACCESSIBLE.
AS CREATIVE DIRECTOR, GIGI SHARES HER LIFETIME’S WORTH OF FASHION EXPERIENCE AND INDUSTRY EXPERTISE, TO REDEFINE THE MODERN CASHMERE WARDROBE WITH HER VISION OF “FUNKY CLASSICS.” PER THE NAME, SHE WAS INSPIRED BY THE REVOLVING DOOR OF LIFE. “WE’RE GUESTS ON THIS PLANET, WHERE WE LIVE, WHERE WE TRAVEL, AND IN OUR CLOTHING,” GIGI EXPLAINS. “I LOVE THE STORYTELLING OF CLOTHES PASSING THROUGH MANY HANDS, HAVING PREVIOUS LIVES AND MANY STILL TO COME. WE’RE ALL MERELY ‘GUESTS IN RESIDENCE’ IN THE PIECES WE WEAR.” EVERY GUEST IN RESIDENCE DESIGN IS THOUGHTFULLY EMBRACED AS A MARKER OF TIME AND MEMORY, FOR THOSE WHO APPRECIATE UNDERSTATED LUXURY AND SUSTAINABLE ELEGANCE IN THEIR EVERYDAY WARDROBES.
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ABOUT GIGI HADID
CELEBRATED SUPERMODEL GIGI HADID (B. 1995) BEGAN HER MODELING CAREER AS A TODDLER WHEN SHE APPEARED IN A CAMPAIGN AT TWO YEARS OLD. SHE SIGNED WITH IMG MODELS WHEN SHE WAS JUST 16.
SINCE HER NYFW DEBUT IN 2014, HADID HAS BECOME ONE OF THE MOST CELEBRATED MODELS IN THE INDUSTRY. SHE IS A STAPLE IN GLOBAL FASHION WEEKS AND, TO DATE, HAS OVER 30 VOGUE COVERS WORLDWIDE. AT AGE 20, HADID WON THE “MODEL OF THE YEAR: WOMEN” AWARD AT THE MODELS.COM INDUSTRY AWARDS. SINCE THEN, HADID’S EARNED THE BRITISH FASHION AWARDS “INTERNATIONAL MODEL OF THE YEAR,” VARIETY’S ”POWER OF WOMEN” AWARD, AND GLAMOUR’S “WOMAN OF THE YEAR.” ADDITIONALLY, HADID HAS BEEN HONORED FOR HER NON-PROFIT WORK WITH PENCILS OF PROMISE AND UNICEF.
ALONGSIDE MODELING, HADID HAS DESIGNED SEVERAL CAPSULE FASHION COLLECTIONS WITH OTHER BRANDS. GIGI HAS ALSO TAKEN UP PHOTOGRAPHY, SHOOTING CAMPAIGNS, AND EDITORIALS FOR VERSACE, MIU MIU, WEEKEND MAX MARA, V MAGAZINE, AND I-D MAGAZINE.
WITH LIFELONG EXPERIENCE AS A MODEL AND CREATIVE, GUEST IN RESIDENCE IS HADID’S WAY OF PAYING HOMAGE TO THOSE WHO TAUGHT HER, PAVING THE WAY FOR THE NEXT GENERATION OF CREATIVES, ALL WHILE PIONEERING A MODERNIZED TAKE ON HERITAGE.
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“In founding Guest In Residence, I reflected on the idea that we are all guests on this planet, in our bodies, in our travels, and in our clothes. I love the idea of clothing being passed down through hands and the lives the pieces have lived before me: a revolving, intergenerational door of life. The genesis of Guest In Residence is to create cashmere classics that anyone can love, style, wear, cherish and share with loved ones. It’s personal, purposeful, and rooted in connection.”
- Gigi Hadid, Founder and Creative Director of Guest In Residence