GUEST IN RESIDENCE IS A CASHMERE BRAND FOUNDED IN NEW YORK BY GIGI HADID, WHO SERVES AS CREATIVE DIRECTOR. OUR MISSION IS TO CREATE FUTURE HEIRLOOMS - KNITWEAR DESIGNED TO LAST YEARS, NOT SEASONS.
“Reflecting on years of travel and transience, away from home regardless of the place, I was a guest in residence. Of course, those existential thoughts can creep up of feeling homesick, but I always tried to find ‘home’ within myself—my internal residence. I became comfortable with the concept of a guest in residence. And it made me think further: We’re guests on this planet and in our bodies, guests when we travel, and indeed, guests in our clothes. Clothes, when well made, can have many different lives, different owners, and different stories. The genesis of Guest In Residence is to honor past heirlooms and give life to new ones spanning generations.” - Gigi Hadid
Second-hand cashmere sweaters, handed down by Gigi’s parents when she moved to New York, were cozy, portable keepsakes for her while on the road. Each piece, with its own history, feel, and personality, allowed Gigi to adopt a cherished family heirloom and make it hers.
A sweater, to Gigi, isn’t clothing; it is a story, a marker of time and memory, and something that contextualizes her world. This inspired Gigi to design thoughtful knitwear that anyone can wear, style, love, and ultimately pass on to their loved ones, whomever they might be.
The Yearbook campaign is a visual time capsule memorializing a time and place for our community. Gigi selected 100 people, from infants to centenarians, to illustrate Guest in Residence’s timelessness and intergenerationality. Many of the models featured are family and friends of Gigi, including Tonne Goodman, Grace Coddington, Luiz Mattos (Gigi's life-long agent), and Waris Ahluwalia, among others. The campaign was shot by Pablo Di Prima and styled by Gabriella Karefa-Johnson.
ABOUT GIGI HADID
Celebrated supermodel Gigi Hadid (b. 1995) began her modeling career as a toddler when she appeared in a campaign at two years old. She signed with IMG models when she was just 16.
Since her NYFW debut in 2014, Hadid has become one of the most celebrated models in the industry. She is a staple in global fashion weeks and, to date, has over 30 Vogue covers worldwide. At age 20, Hadid won the “Model of the Year: Women” award at the Models.com Industry Awards. Since then, Hadid’s earned the British Fashion Awards “International Model of the Year,” Variety’s ”Power of Women” award, and Glamour’s “Woman Of The Year.” Additionally, Hadid has been honored for her non- profit work with Pencils of Promise and UNICEF.
Alongside modeling, Hadid has designed several capsule fashion collections with other brands. Gigi has also taken up photography, shooting campaigns, and editorials for Versace, Miu Miu, Weekend Max Mara, V Magazine, and i-D Magazine.
With lifelong experience as a model and creative, Guest in Residence is Hadid’s way of paying homage to those who taught her, paving the way for the next generation of creatives, all while pioneering a modernized take on heritage.
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